212.MAG was first established from the desire that it wanted to show "Real Style of New York" to Japanese people.
The editor of the magazine makes a trip to NY to shoot for each every issue, sees "New York" with his original perspective which can be seen through his photographs.
His photographs gives you an idea of various "Culture", "Street" and "People's Living" behind the scene.

212.MAG is 120% independent magazine that doesn't rely on the capital.