As a derivative of The Generic Man, Generic Surplus was founded in Los Angeles in 2008, with the aim of taking the evolution of the everyday shoe one step further. Attempting to capture the spirit of modern day L.A., Generic Surplus represents a post-modern sneaker philosophy that with a relentless commitment to functionality and design reflects the art, music and fashion scenes of contemporary Los Angeles. Our elegant take on the American sneaker allows for an understated sophistication to unite with the personal style of the wearer. Blurring the line between sneaker and shoe, casual and dressy, our ‘generic’ footwear is defined only as it becomes one with your individual look, representing pure, uncompromising integrity. With only the discreet trademark signature on the heel, Generic Surplus celebrates individuality and is the ideal footwear for the man who is confident enough to reject conventionality.